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Famous Faces and Legal Cases: The Precautions for Co-Branding and Licensing Endorsement’s with Brands and Celebrities

Famous Faces and Legal Cases: The Precautions for Co-Branding and Licensing Endorsement’s with Brands and Celebrities

by Anthony Hayek | Jan 18, 2024 | Celebrity, Entertainment, Entertainment Law, Trademark Law

According to Harvard Business School professor Anita Elberse, a celebrity endorsing or co-branding with a consumer product, on average, will increase the revenue of the products sales by 4%, correlating with a $10 million in further sales each year. Some major recent...
NFTs: The Cryptic Future of Copyright Law in the New Digital Economy

NFTs: The Cryptic Future of Copyright Law in the New Digital Economy

by Isolte Beal | Apr 5, 2022 | Copyright, Entertainment Law, Trademark Law

For many, cryptocurrency is a vague concept that merely crowds their social media feeds with promises of endless opportunities to get rich quick in a new and booming market. NFTs, or non-fungible tokens, are the latest in this sweeping trend, seen as a burgeoning part...
Going, Going, Gone: Dr. Seuss Settles Mashup Case

Going, Going, Gone: Dr. Seuss Settles Mashup Case

by Jane Honerlaw | Nov 28, 2021 | Copyright, Trademark, Trademark Law

Young children and young-at-heart graduates alike are familiar with Oh, the Places You’ll Go! by Dr. Seuss. Every year, particularly in May, this book proves popular once again—“[n]o other book enjoys such iconic status as a go-to gift.”[1] Recognizing this lucrative...
BEWARE COMPLAINANTS: REVERSE DOMAIN NAME HIJACKING MIGHT BE AROUND THE CORNER

BEWARE COMPLAINANTS: REVERSE DOMAIN NAME HIJACKING MIGHT BE AROUND THE CORNER

by Vrudhi Raimugia | Nov 12, 2021 | Trademark, Trademark Law, Unfair Competition

Domain name registrants and trademark holders are increasingly using the Uniform Domain Name Dispute Resolution Policy (“UDRP”) complaint, administered by the World Intellectual Property Organization (“WIPO”), to enjoin another domain name that is (a) confusingly...
A Broken Engagement: Second Circuit Vacates Tiffany’s win over Costco in Engagement Ring Row

A Broken Engagement: Second Circuit Vacates Tiffany’s win over Costco in Engagement Ring Row

by Chelsea Himes | Mar 25, 2021 | All, Fashion Law, Trade Dress, Trademark, Trademark Law

Whether you can afford their jewels or not, you probably know the names of a few designer jewelry brands. Top brands evoke images of luxury diamonds the size of small boulders with price tags to match. Therefore, it may seem odd to encounter one of these brand names...
“Corny” Ads: Seventh Circuit Holds Super Bowl Beer Commercials Not False Advertising

“Corny” Ads: Seventh Circuit Holds Super Bowl Beer Commercials Not False Advertising

by Ethan Barr | Nov 21, 2020 | All, Entertainment Law, Trademark, Trademark Law, Unfair Competition

MillerCoors, LLC v. Anheuser-Busch Cos., LLC, 385 F. Supp. 3d 730, 739 (W.D. Wis. 2019). While many people treat television commercials as a bathroom break or an opportunity to glance at their phones, one weekend in February diverges this practice from the norm.  The...
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