Anthony Hayek | GWIPEL | The George Washington University Law School Intellectual Property & Entertainment Brief

Famous Faces and Legal Cases: The Precautions for Co-Branding and Licensing Endorsement’s with Brands and Celebrities

by Anthony Hayek | Jan 18, 2024 | Celebrity, Entertainment, Entertainment Law, Trademark Law

According to Harvard Business School professor Anita Elberse, a celebrity endorsing or co-branding with a consumer product, on average, will increase the revenue of the products sales by 4%, correlating with a $10 million in further sales each year. Some major recent...

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Famous Faces and Legal Cases: The Precautions for Co-Branding and Licensing Endorsement’s with Brands and Celebrities

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